For many small businesses it is not always obvious what the benefits are of protecting their brand elements – names, logos, straplines, etc – with a registered trade mark.  Many see it as simply a legal expense, others believe it is only relevant to large businesses, and many believe that it is not worth doing as they cannot afford litigation. But in fact, there are a lot of benefits that many smaller businesses may be missing out on, and so we thought it worthwhile giving our views on why small businesses may want to consider brand protection: It ensures that the brand...