Do you love your brand?  Have you registered your brand elements, such as names. logos and straplines, as trade marks?  When you register your brand as a trade mark you obtain a valuable property asset.  But like buildings, that asset needs looking after.  Here are a few key tips to ensure that all important TLC is duly applied: Use it or lose it.  When you obtain a trade mark registration you obtain an exclusive monopoly right.  And so you cannot unfairly hold that monopoly, meaning if you don’t use it the right can be taken away.  In the UK and many...